Key Ways to use Live Streaming as a Social Entrepreneur

Live streaming began to “take off” for lack of better terms with the release of Periscope in 2015 later followed by the earliest renditions of Facebook Live in 2016. Over the last year, live streaming has seen major growth trends on Twitch, TikTok, Instagram and Facebook. Additionally aside from social platforms, fitness platforms like iFit and Peloton offer live streamed workout classes, helping users exercise at home and on their own schedule. Virtual conferences, concerts and philanthropic events are also trends that have been on the rise. Even as a new normal begins to develop, these trends are projected to remain on the upward slope.

What does this mean for you as a social entrepreneur? Live can be a tool for you!

3 Live Topics for Social Entrepreneurs

Engage your audience during these conversations, encourage them to ask you questions and don’t forget calls to action. Let them know how to connect with you beyond social media; get them on your email and/or text list for constant communication and updates.

Photo with simple live stream set up.

3 Ways to Engage and Grow Your Audience


Social Entrepreneurs, you can leverage live streaming as a way to position your business, brand or initiative in front of your ideal audiences. Just as I told you last time, we have to be more strategic, more mindful, more goal-oriented and data-driven. Why? Not only will it make us more money, it will also help us to be more impactful and isn’t that what we desire?

Click here to read my last article Two Key Ways to Be More Strategic As a Social Entrepreneur if you haven’t had a chance to check it out!

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